Traditional Media in the Era of Social Media

Traditional Media in the Era of Social Media

By : Mohsin Durrani

TV, radio, and newspapers are not the part of social media at least not entirely. The line drawn between the them is slowly thinning as each continues to evolve & obtaining tools to get closer.

Social media doesn’t just give you information but interacts with you while giving you that certain information &this interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as recommending movies, articles & deals to you based on the ratings of other people with similar interests.

Regular media is a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social media, on the other hand, is a two-way street that gives you the ability to communicate too.

Blogs are one of the oldest forms of social media that dominated the web long before we were following everyone on social networks.

The key features that make blogs part of social media are their user accounts, comment sections, and blog networks. WordPress and Blogger are just a few examples of big blog platforms that have very active community blog networks.

Social media is not for fun and games with your friends, celebrities you admire, and brands you follow. There are lots of common problems that most major social media platforms need to address.

What a user posts about themselves on social media only represents a small portion of their life. While followers may see someone who’s happy and living it up via their posts on social media in such a way that makes them feel boring or inadequate by comparison, the truth is that users have the power to completely control what parts they do and don’t want to broadcast on social media to manipulate their own self-image.

It’s not unusual to have over 200 Facebook friends or follow over 1,000 Twitter accounts. With so many accounts to follow and so many people posting new content, it’s almost impossible to keep up.

Fakes new websites promote links to their own totally false news stories on social media in order to drive traffic to them. Many users have no idea that they’re fake in the first place.

Many social media platforms still get hacked from time to time despite having good security measures in place. Some also don’t offer all the privacy options that users need to keep their information as private as they want them to be.

There is an additional costs associated with each medium. Obviously, with direct mail you have to consider print and mailing costs. With TV and radio, you have to consider the spike in prices during peaks times to advertise (rush hour traffic or popular shows). Billboard prices can also range based on quality of traffic and location.

With social media marketing, you only have one “hidden” fixed cost – time. Whether it is your time, an employee’s time, or an agency’s time, you must consider this as a cost. However, this is normally not a cost that depends on so many variables such as traditional media.

It’s difficult to predict about the future of social media, but if one thing can be said about the future of social media, it will probably be more personalized and less noisy. Over-sharing will be less of a problem and filtering out irrelevant information will become a stronger trend.

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