By : Mohsin Durrani
It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. Depending on your view, this is either very creepy or fantastically interesting.Despite being a work in progress, social media has certainly come a long way in the past 5 years. In the early days of social media, it was viewed as a fad that was all the rage among teenagers. According to this study, mothers with children under the age of 5 are the most active on social media.
Today, teenagers are interacting with their grandparents via social media. Quite an interesting shift in how social media networks are now being perceived by the public.
Social networks earned an estimated $9.3 billion from advertising in 2015-16. 42% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2016, up from 15% a year ago. Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter
People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger. 96% of the people that discuss brands online do not follow those brands’ owned profiles.
Estimated 500 million people visit Twitter each month without logging in. There is a total of 1.3 billion accounts, but only 320 million are active. There are 500 million Tweets sent each day. That’s 6,000 Tweets every second.
More men are on YouTube and LinkedIn, while women dominate Instagram, Twitter, and Facebook. If you’re launching a gender-targeted campaign, knowing where men and women hang out online can help you decide where to focus your efforts.
We must mention some important social media channels. These include. Pinterest, Instagram, LinkedIn, YouTube, Tumblr, Vine, Slideshare and many others. Pinterest with 20 million active monthly users & Instagram with 150 million active monthly users
If teens are part of your target market, you’re in luck. Around 92% of teens go online every day. 71% use more than one social media site. They’re everywhere online, so reaching out to them shouldn’t be too hard.
But what if your target market is composed of adults? Then you can find them on Facebook and LinkedIn. Around 58% of adults in social media are on Facebook, followed by 23% on LinkedIn.
Social media sites influence purchases in different ways. Twitter is a popular platform for product discoveries, Pinterest for additional product information, and Facebook for product sale or purchase alert.